Tuesday, November 27, 2012

Improve Your Ebook Sales Just By...

They say not to judge a book by its cover, but no one cares to listen, especially readers. I have learned the hard way that if you have a great story, but a not so great cover, people will ignore your book. I mean, I have spent a lot of time on making sure my comedy fantasy book, "A Wizard F*cked" was the best work I have ever done. I hired an editor to even make sure that the book was my best.

All that still didn't help my sales much. The problems were that I had a cover that wasn't appealing enough to grab the reader's attention, the title was bad and the description was even worse. For starters, the cover had a bland title. Just check it out:


The title "Shadow Mage" is so bland and unoriginal that it is on the cover of other fantasy novels. Another problem of the cover is that the art doesn't match the story at all. You can even tell this by the subtitle. It says that the book is a comedy, but what is so humorous about the creepy man on the cover? The art should be for a book about a serial killer.

Once I realized the mistakes I had made, I decided to take advantage of the fact that I am a self-publisher. I stopped the presses and made some drastic changes to my cover in hopes to improve my horrible sales. Just take a look at the finished product:


 Vulgar, I know, but so is my book. The title is original and the cover is even more so. It grabs the reader's attention and makes them at least stop to look it over. Some of them, from looking at my sales numbers, stopped long enough to read the description, which I had changed to match the cover, read the sample and decided to buy the book.

Now I am not going to say that my book's sales have increased by ten fold. Because they didn't! At least not yet! I will tell you though that my sales numbers have increased drastically. So while it is never a good thing to judge a person by their outward appearance, it is the very first thing readers do to a book before they make their decision to buy it.

You can check this book out at Amazon.

8 comments:

  1. Is changing the cover and title all you did? Did you promote it somewhere to let people or fans know it was available?

    ReplyDelete
    Replies
    1. I kept my promotion methods the same. I do alot of online promoting on social media outlets such as Facebook, Twitter, LinkedIn and Goodle plus. I submit to bloogers and do some online ads.

      Delete

  2. I n answer to Andre Cruz's blog re books and their covers I say,
    'How very true'. My second book, SWEET DREAMS is just about to come out and the publisher designed a cover I would never have thought of - ignoring the one I had chosen. At first I was cross, I knew my book and exactly what I wanted...or did I? Their cover is far more commercial - it tells a story which leads the potential reader into the book. My first book THE HAUNTING OF HARRIET has sold about 1000 copies in a year.(with a cover I chose and still love) I'll let you know one this one pans out.
    It is hard to let go. I still want total control, but I am learning to bow to the forces of commerce which still remain a total mystery to me. Good luck with your book.

    ReplyDelete
  3. How very true. My second book, SWEET DREAMS is just about to come out and the publisher designed a cover I would never have thought of - ignoring the one I had chosen. At first I was cross, I knew my book and exactly what I wanted...or did I? Their cover is far more commercial - it tells a story which leads the potential reader into the book. My first book THE HAUNTING OF HARRIET has sold about 1000 copies in a year.(with a cover I chose and still love) I'll let you know one this one pans out.
    It is hard to let go. I still want total control, but I am learning to bow to the forces of commerce which still remain a total mystery to me. Good luck with your book.

    ReplyDelete
  4. A book is almost always judged by its cover. The one thing more important than a cover is the title. People scan the titles until they find one that grabs them, then they look at the cover. If it continues to hold their interest they will look at the back cover. If that's a winner, too, they then will look at the inside cover. If you have managed to hold onto them this long good, the biggest thing is coming up though, that's the First Paragraph. This is where your book lives or dies. It takes a winner in all the rest to get them this far, but if they aren't grabbed and hog-tied with your first paragraph then the game is over and you lost.

    ReplyDelete
  5. I'm still waiting with held breath to see the cover of my novel The Stolen Luck which is coming out this May with Carina Press. I've done some of my own covers for my indie short-fiction publications, though, and received compliments on them. While it's hard to give up control, it's a relief to not have that headache to deal with on my own.

    The big thing to remember in looking for a 'commercial' cover: You need something that not only draws sales, but attracts someone who is looking for the story you are trying to sell. The story must match the cover.

    This is the problem with the proverbial 'Bimbo on the Cover of the Book'. Yes, you may initially sell more copies that way. But the readers who bought the book because they wanted to read about a bimbo are going to be disappointed if the story is about a chaste elf queen, and will probably never pick up any of your work ever again, and may give you bad word-of-mouth besides. Meanwhile, someone looking for that high-fantasy elf queen (and doesn't know the hideous commercial conventions regarding bimbo covers) may give you a pass.

    Fortunately, my discussions with Carina's art department lead me to believe they understand the importance of the cover matching the book. Fingers crossed for a killer cover for The Stolen Luck!

    ReplyDelete
  6. I laughed through out the book. Is there a sequel coming out for A Wizard F*cked?

    ReplyDelete
  7. Thank you. No sequel yet, but I will post my new works here when they come out.

    ReplyDelete

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